If you are like most small business owners, growing your business is both hurting your personal credit and draining your resources that can be used for your personal expenses. According to a study done by the SBA, 92% of all business loan applications are done based solely on the merit of the applicant’s Fico and personal assets.
Business Networking is probably the most effective and least expensive marketing method you can use to build your business or brand, especially if you do business in your local area. Some of Lowell MA area business owners and practitioners I talk to say that they don’t like to network or they haven’t found it to be effective. That’s probably because they don’t know how to do it or they may have unrealistic expectations about the timing of results.
The BNBA (Boston North Business Association) Business Networks) provides Free Business Listings in our Yellow Pages and Directory to assist our members in increasing the flow of communication between them and the community at large. While we cannot fit all the reasons in one page, we will focus on the top and most important reasons you should join Boston North Business Association: