Business mixers can be intimidating for anyone, they can also the perfect opportunity to network and build business relationships. If the thought of meeting new people at a business mixer sends a chill up your spine, you’re not alone! I have been networking for years and I still get the cold feet. Unfortunately, these days, it’s not what you know, but who you know.
Business Networking is probably the most effective and least expensive marketing method you can use to build your business or brand, especially if you do business in your local area. Some of Lowell MA area business owners and practitioners I talk to say that they don’t like to network or they haven’t found it to be effective. That’s probably because they don’t know how to do it or they may have unrealistic expectations about the timing of results.
Business networking in Andover MA is by definition the process of establishing a mutually beneficial relationship with other business people and potential clients and/or customers in and around Andover MA. The key to true business networking is the establishment of a mutually beneficial relationship, and that’s an incredibly rare event at the standard shake-hands-and-exchange-your-business-card events that are touted as business networking “opportunities”.